Scene: 0
Careful! This video includes only images of Caucasian people. California is far more varied than that.
Be sure to be inclusive in your advertising in any medium. If you are going to use models or stock photography, use images of all types of people.
Be inclusive and do not single out one group in particular, even if the group you single out is a protected group. By relying on just one type of person in your marketing, you are implicitly signaling that the property is not a good fit for others who are not in this group.
Correct! This video features a diverse cast and doesn't single out any particular group.
If you are going to use models or stock photography in any of your marketing materials, use images of all types of people.
Be inclusive and do not single out one particular group in particular, even if the group you single out is a protected group. By relying on just one type of person in your marketing, you are implicitly signaling that the property is not a good fit for others who are not in this group.
Congratulations! You have spotted all problematic language which runs contrary to the Federal Fair Housing Act (FFHA).
Ideal bachelor pad:
This language shows a discriminatory preference against families.
Walking distance from synagogue:
This language indicates a religious preference. Also, the reference to "walking distance" may be insensitive to buyers who are handicapped or have a different personal definition of what distances are comfortably walkable.
Great home for a handyman:
This language is highly gendered and is to be avoided.
Safe neighborhood:
Defining a full neighborhood as safe may signify in prejudice against a protected group.
Perfect home for newlyweds:
This language may improperly deter a single buyer or older couples.
Vietnamese neighborhood:
By referencing a specific ethnicity, this language implicitly signals the neighborhood is not a good fit for others who are not in this group.
Pelican Grove
The printing or publishing of an advertisement for the sale or rental of residential property that indicates a wrongful discriminatory preference is a violation of the Federal Fair Housing Act (FFHA).
Real estate advertising guidelines are issued by the Department of Housing and Urban Development (HUD). The guidelines are the criteria by which HUD determines whether a broker has practiced or will practice wrongful discriminatory preferences in their advertising and availability of real estate services.
HUD guidelines also help the broker, developer, and landlord avoid signaling preferences or limitations for any group of persons when marketing real estate for sale or rent.
Review the following websites and spot all the language that may run afoul of the FFHA.
You need to locate two examples of prohibited text on each set of listings before proceeding.
Amazing Beach Views! Acceptable
Ideal bachelor pad
Ideal bachelor pad:
This language shows a discriminatory preference against families.
—
get
ready
for
party
time!
Perfectly
equipped
for
year-round outdoor living
Acceptable
with
disappearing
doors
in
the
primary
bedroom
providing
easy
access
from
the
kitchen
to
the
covered
heated
porch.
Immaculately maintained Acceptable and ready for for you!
Welcome to this beautiful home! Acceptable
Conveniently
located
near
shopping
centers,
schools
and
dining
—
plus
walking distance from synagogue!
Walking distance from synagogue:
This language indicates a religious preference. Also, the reference to "walking distance" may be insensitive to buyers who are handicapped or have a different personal definition of what distances are comfortably walkable.
This
one
won't
last.
Come
and
see
it
before
it's
too
late!
Also enjoy the large lot providing an expansive backyard! Acceptable
Charming Property! Acceptable
Newly listed. Acceptable This home is located in a cul-de-sac lot with 4 bedrooms and 3 bathrooms. Energy-efficient air conditioning and furnace (less than a year old). Solar upgrade available. Public transportation nearby. Acceptable
Schedule a tour today! Acceptable
Ready for your dream home? Acceptable
Kitchen equipped with custom tile and black granite countertops. Paid off solar panels and NO HOA! Acceptable Why rent when you can buy?
Great home for a handyman!
Great home for handyman:
This language is highly gendered and is to be avoided.
Upgrade your lifestyle! Acceptable
Newly complete remolded kitchen and main bathroom with 2 refrigerators, plus a washer and dryer. Gardener included. Pets limited to service animals. Acceptable
Plus, a built-in gas grill with spacious outdoor gathering areas.
Safe Neighborhood
Safe Neighborhood:
Defining a full neighborhood as safe may signify prejudice against a protected group.
MUST SEE!!! Immaculate, upgraded 3 bedroom, 3 bath home that shows just like a model home. Acceptable
This home will go fast Acceptable — make your appointment to see this home today!
Vietnamese neighborhood
Vietnamese Neighborhood:
By referencing a specific ethnicity, this language implicitly signals the neighborhood is not a good fit for others who are not in this group.
This single- story home is so spacious your family will never feel crowded! Additionally, the home features direct access to the enlarged garage with tankless water heater for instant hot water. Plus, entertain with the outdoor kitchen. Acceptable
What are you waiting for? Schedule an appointment now!
Perfect Home for Newlyweds!
Perfect Home for Newlyweds:
This language may improperly deter a single buyer or older couples.
Notable features include cathedral ceilings in the formal living room and dining area, open concept kitchen Acceptable with a picturesque island leading to the family room with fireplace.
Never run out of space again with the large L-shape walk-in closet. Perfection! Acceptable
Glorious Apartment for Rent Acceptable
Turn-key condition. Acceptable Fully furnished with in-unit washer and dryer. Floor plans include new wood flooring, and granite counter tops. Large but cozy property. Kids welcome. Acceptable
References required Acceptable
question1
answer1
hidden feedback
answer2
hidden feedback
answer3
hidden feedback
answer4
hidden feedback